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Depending on the type of business you own it may be time to change the way it is being marketed. While online marketing can bring global business, there are times when traditional marketing will give you the best results. Many business owners see network marketing as another term for multilevel sales schemes, however many have had success with network marketing.
For internet businesses, network marketing is part of their success strategy. Some businesses have found additional success by going back to traditional marketing techniques such as face-to-face meetings with potential customers. Not everyone who conducts business with your company will be comfortable doing business with someone they don't know. Whether in a business or social setting good old-fashioned handshaking can do a lot to improve your image as a business owner.
Becoming an active member of your local Chamber of Commerce can provide networking opportunities for just about any business and by being a member, those you meet may be able to help steer business in your direction. They may not be able to use your services, but they probably know someone else who needs you. Additionally, most members of Chambers of Commerce have a policy of dealing only with chamber members.
If you are not comfortable in a setting with other business owners, there are plenty of other organizations that you can join such as church organizations and social clubs. While business may not be high on their list of priorities for meeting discussions, when you are introduced as a new member, make sure everyone know where you work and what you do.
You can also offer your expertise as a volunteer "expert" in your field. Offer to speak to business groups concerning your line of expertise. While you may not think you have anything to offer, most people that are not in your line of work will find even limited knowledge on a particular subject interesting and welcome if you can offer tips on how to get things done. For example, if you are a landscaper, conduct a meeting offering tips on how to get rid of crabgrass without using harsh, toxic chemicals to make their yard safe for children and pets.
Don't discount advertising handouts either. Letter openers are still welcome in businesses and handing them out with your company information can remind someone of your presence every time they open an envelope. T-shirts can also be an added bonus for most companies, although using them as handouts can get expensive. Just be careful about who you give t-shirts to when they have your company logo on them. They may make your business look bad if they get arrested with your company logo and name across their chest.
